September 11, 2006

GMA Network, Most Credible in Metro Manila

LEADING broadcast company GMA Network has maintained the highest trust rating among Metro Manila viewers, according to a recent survey conducted by Pulse Asia.

Pulse Asia's July 2006 "Ulat ng Bayan" survey reported that GMA Network registered a high trust rating of 70% in Metro Manila, followed by its biggest rival which posted a rating of 59%.

The network's overall trust rating across the country also slightly improved, with Mindanao posting the most significant gain of 13 points. More impressively, according to the survey, public distrust for the Network significantly declined across the country to a mere 7%.

Meanwhile, Pulse Asia's probe on GMA Network's News and Public Affairs programs revealed that 7 out of ten Filipinos nationwide find the programs credible. As in the case of its perceived trustworthiness, Pulse Asia reported that GMA Network registered its highest credibility rating in Metro Manila at 81%.

GMA News and Public Affairs top rating programs include primetime newscast 24 Oras, Saksi I-Witness, Reporter's Notebook, 100% Pinoy, Debate, Emergency, Imbestigador, Kapuso Mo Jessica Soho, among others.

According to Pulse Asia, the country's urban centers deliver a higher credibility for the Network's news and public affairs programs at 75% than the rural areas taken as a whole, which posted 63%.

It is also interesting to note that the younger age groups appear to have a more positive view of GMA Network's news programs. GMA Network recorded a 76% credibility rating among the 18 to 34 years old age group.

GMA Network also posted a higher credibility rating among college graduates at 76% than among those with an elementary education at best (64%).

Pulse Asia also reported that across the country, television is most cited by the respondents as their primary source of news at 85%.

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