For a complete coverage of Pinoy Big Brother, visit this site: http://www.accesspinoy.net/pbb

Finally, the 100-day episode of that seemingly overnight TV phenomenon "Pinoy Big Brother" ended last Saturday with Nene Tamayo, a beautiful former Philippine Military Academy (PMA) student, bagging the top P6 million prize over three other equally worthy contestants.

That being said it's been six days since the announcement of the winner and here we are still being peppered with appearances by Pinoy Big Brother contestants--even those long ago eliminated--in most ABS-CBN shows, proof that the broadcast giant is a master in maximum TV over-exposure--draining every last ounce of the viewer's patience.

As if that isn't enough the network is releasing a Christmas Pinoy Big Brother CD and they are playing the Christmas ruminations of the contestants in an obvious over-extended epilogue of the program. I mean, the show is over and these guys have to go on with their lives.

Of course there are the contracts to be signed by the second placer whose name I can't recall and don't wish to--being a guy the only people that grabbed any semblance of attention from me were Cass and eventual winner Nene--which means more appearances on TV and maybe in the movies in the future.

In case you’ve been sleeping, ABS-CBN’s hit show has got Filipinos glued to their TV sets seven nights a week for the last three months. Why, it’s even being blamed for the Pinoys’ indifference to the scandals rocking the Arroyo administration.

The reality show is a smart mix of everything that appeals to the Filipino viewer: it peddles hopes, nurses big dreams, fuels gossip and controversy, and empowers texters, who are the ultimate judges.

When the episode started airing in August, it rated 42 percent of the audience share, according to AC Nielsen data. Its rating has averaged 30 percent since. The windfall of ads ranged from condiments to catering services and computer inks. The PBB house, located across the ABS-CBN compound in Quezon City, has turned into a tourist destination, too. Tarpaulin ads gawk at the fans who wish to be around the neighborhood of the contestants turned celebrities.

And thanks to PBB, ABS-CBN employees will be enjoying a 15th month pay this Christmas, according to the grapevine.

PBB is the 31st sibling of the six-year-old “Big Brother” copyright—a reality television format introduced in 1999 by the Netherland’s Endemol production company. The title and setting are a takeoff from George Orwell’s 1984, a novel that describes a restricted society under the close watch of the all-knowing Big Brother. In the book, all who opposed Big Brother lost their lives or their minds. In “Big Brother,” the show, the contestants are evicted from the house one by one. “Big Brother” has since become such a global hit that in the US, UK, and Spain, it is now on its seventh season.

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