Ram Felix Rengel, Jr.


Business Icons, Thursday, 16 February 2006


The Legacy of San Miguel Corporation

San Miguel Corporation is Southeast Asia's largest publicly-listed food, beverage, and packaging company with over 26,000 employees in more than 100 facilities throughout the Asia-Pacific.

San Miguel's ability to respond to consumer demands with the right products has placed us squarely at the forefront of the beverage, food and packaging businesses.

Consumers have come to know San Miguel as a company they can rely on for great-tasting, high quality food and beverage products. True to our core purpose of making everyday life a celebration, San Miguel's brands continue to delight consumers in 40 different markets. Through our products, the ordinary and commonplace become special and enjoyable.

History

San Miguel Corporation is the largest publicly listed food, beverage and packaging company in the Philippines. Founded in 1890 as a brewery, the company has over 100 facilities in the Philippines, Southeast Asia, China and Australia.

Proud Beginnings

Established in 1890, La Fabrica de Cerveza de San Miguel, Southeast Asia ’s first brewery produced and bottled what would eventually become one of the bestselling beers in the region. Within the span of a generation, San Miguel Beer would become an icon among beer drinkers.

By 1914, San Miguel Beer was being exported from its headquarters in Manila to Shanghai , Hong Kong and Guam . A pioneer in Asia , San Miguel established a brewery in Hong Kong in 1948, the first local brewer in the crown colony.

Today, San Miguel Beer–the Company’s flagship product–is one of the largest selling beers and among the top 20 beer brands in the world. While brewing beer is the company’s heritage, San Miguel subsequently branched out into the food and packaging businesses.

From the original cerveza that first rolled off the bottling line, San Miguel Corporation has since diversified to produce a wide range of popular beverage, food and packaging products which have–for over a century–catered to generations of consumers’ ever changing tastes.

The Company’s manufacturing operations extend beyond the to Hong Kong, and . Its products are exported to major markets around the world. Continuing a tradition of product quality, San Miguel is capitalizing on its unique strengths in brands and distribution to weave its products more deeply into the fabric of everyday life. Not just in the but in the Asia-Pacific region.

World Class Partners

San Miguel’s partnerships with major international companies have given the Company access to the latest technologies and skills.

Our marketplace experience, technical expertise, and innovation capabilities, while largely homegrown, also reflect our long term partnerships with world class players.

San Miguel’s joint venture partners include The Coca-Cola Company, Hormel Foods Corporation, Yamamura Glass and Fuso Machine and Mold Manufacturing of Japan.

A strategic equity investment in San Miguel by ’s leading brewer and global player, Kirin Brewery Company, Ltd. has further enhanced San Miguel’s competitive position in Asia , a region in which it is already well placed.

Our Core Values

Passion for Success: We will constantly strive for excellence. We will be the best we can be and create value in everything we do. We will be proactive and entrepreneurial, propelled by a sense of urgency, competitiveness, and total dedication to results.

Teamwork: With trust and respect for each other and with unity in Purpose, we will look toward our shared aspirations, transcending boundaries along functional and organizational lines.

Respect for our people: We recognize our employees as individuals and are committed to nurturing their individual capabilities. We will uplift the dignity of labor by encouraging our people to be the best in their fields. We are committed to creating a work environment that encourages open communication, camaraderie and professional growth.

Customer Focus: We will be our customers’ preferred choice. They will choose our products and services above others because we provide them with products and services that exceed their expectations.

Innovativeness: We will encourage creativity and ingenuity in our processes and systems, products and services. We will be forever looking for ways to outdo ourselves, always striving to be first to anticipate consumer needs, and deliver something better.

Integrity: In the conduct of our business, we will be guided by what is ethical, fair, and right. We believe in profit with honor and are committed to good governance and the highest moral standards.

Social Responsibility: We believe social responsibility and corporate citizenship are integral parts of our business. We are committed to improving lives of people in the communities in which we live and work.

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