SMART is the Philippines' leading wireless services provider with 20.8 million subscribers on its GSM network as of end-June 2005.

Of the total subscriber base served, 15.8 million are under the brands Smart Buddy, Smart Gold, Addict Mobile, Addict Mobile Prepaid, Smart Infinity, Smart Kid, Smart Kid Prepaid and Smart ACeS. The remaining 5.0 million are serviced through its subsidiary, Pilipino Telehone Corp. under the GSM brand Talk 'N Text.

Since launching its GSM service in 1999, SMART has introduced world-first wireless data services such as Smart Money, Smart Load, and Smart Padala.

SMART is a wholly owned subsidiary of the Philippines ' dominant telecommunications carrier, the Philippine Long Distance Telephone Company.

Vision

We envision a world of people truly connected and enabled to realize their limitless possibilities.

Mission

To be the true measure and standard of leadership in everything we do.

Credo

We passionately believe that we contribute to the convergence of people and their worlds, and that through our services, we make a real difference to the lives of millions of Filipinos.

We recognize the huge responsibility of our corporate mission and we are energized by the nobility of our purpose. We commit to pursue this while establishing an environment that is challenging yet nurturing, stretched yet fun and characterized by interdependent partnering and individual accountability.

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