Cebu Pacific (CEB), the second largest domestic carrier in the Philippines entered the market on March 1996 and pioneered the “low fare, great value” strategy in the local aviation industry. Serving almost 80 flights daily to 15 domestic destinations, CEB launched its International Operations on November 2001 and now fly to Hong Kong and Seoul, Korea. Flights to Korea though cannot be booked via this website. You may visit any of our ticket offices instead.

CEB, the leader in innovation and creativity, is the first local airline to introduce E-ticketing and TxtCEB in the country. Customers have also learned to anticipate a uniquely upbeat flying experience, as this is the only domestic carrier that offers fun in the skies with its “FunFlights”. The On-time performance, schedule reliability, and a smooth, comfortable flight are the things the air-travelling public has also come to expect from Cebu Pacific.

Last November 2005, CEB launched its latest price offering called “Go” fares - offering the lowest fares year-round. One way trip starts at P688 for Manila-Roxas, P888 for other visayas destinations, P1288 and P1388 for Mindanao routes, and P1,999 for Hong Kong.

On September 2004, Cebu Pacific announced it complete re-fleeting program and purchased 12 brand-new Airbus A319 and leased two Airbus A320 aircraft. As of December 2005, CEB already took delivery of six Airbus aircraft and expects the arrival of eight more in 2006 until early 2007. CEB shall have the youngest fleet in Asia by the completion of its re-fleeting program.

Cebu Pacific is a young organization who considers its people as one of its most important assets, built on ultra-solid foundation: combining years of skills, knowledge, experience and excellent service records in every facet of the airline industry. The Cebu Pacific Spirit is defined as a compelling passion to treat all customers and each other with a true heart and soul for service.

Our Mission

Cebu Pacific Brings people together through an affordable, reliable mode of travel—a fun-filled experience that's delivered with a true heart and soul for service.

We enhance the quality of life of the communities we serve and are an active partner in the nation's progress.

Our Vision

Cebu Pacific is internationally renowned as the most successful low-cost carrier in the Asia-Pacific region.

We take pride in being the best domestic airline and the Filipino travelers' first choice.

We are reputed for our unparalleled genuine, warm and caring service.

We are recognized for our innovation and commitment to excellence, and we are the industry and academe benchmark for success.

We are an employer of choice, providing many opportunities for professional and personal growth in a learning, egalitarian and non-bureaucratic workplace.

Our people are goal-oriented team players, empowered and disciplined, with a big sense of integrity, enthusiastically spreading the culture of fun throughout the world.

Our equipment, facilities and systems enable us to ensure consistent highly efficient levels of operation.

We have a deep sense of family extending beyond the airline, encompassing the communities we serve and the family we love.

The Cebu Pacific Spirit

WE A.R.E. F.I.T.

People have called our brand of service the Cebu Pacific Spirit. Many agree that it's what has made the airline a success. Since our maiden flight on March 8, 1996, our team of employees has not stopped strengthening its work ethic to happily serve the people who fly with us.

The Cebu Pacific Spirit is now encapsulated into a catchy phrase that we all live by:

Accountability

We take responsibility for what we say, decide and do.
We own up to mistakes we make rather than blame others.
We ensure that our actions have a positive impact on each other.
We make decisions in a timely and effective manner.
We meet our deadlines so that others can meet theirs.
We protect the interest of Cebu Pacific.

Respect

We uphold the dignity and uniqueness of each individual.
We exercise our freedom in consideration of others around us.
We treat each other with courtesy and tact.
We take care not to impose our beliefs, opinions and feelings on others.
In discussions, we are able to disagree in an agreeable manner.
We stand by and support legal and moral decisions of management.
We live by the Golden Rule: do unto others what you would have them do unto you.

Excellence

We strive to be the best we could ever be, in any situation and in any undertaking.
We set high standards for ourselves.
We are untiring in our efforts to improve our capabilities.
Multi-tasking, volunteerism and out-of-the-box thinking are a way of life to ensure that each task is done in the best possible manner.
We are relentless in our efforts to improve cost-efficiency—the best possible choice for the least cost.
We are not content with the status quo.
We aim to consistently meet and exceed our customer's expectations.
We go the extra mile.
We are trailblazers in our drive for continuous improvement.
Our service is impeccable.

Fun

We look at the bright side of life. The glass is always half-full, never half-empty.
We find enjoyment in everything we do.
We desire to make others happy.
We have a healthy sense of humor and an ability to laugh at ourselves.
We deliver excellent service in a fun-filled manner.
We have a ready genuine smile for each person we interact with.

Integrity

We are honorable.
We say what we mean and we mean what we say.
Everything is above-board, there is no hidden agenda.
We are truthful.
We do what is right, not what is expedient.
We deliver what we promise.
We walk the talk.
People can rely on our word.
This is who we are even when no one is looking.

Teamwork

We value the role and contribution of each member of the Cebu Pacific family.
We are a well-oiled machine, each part integral to overall corporate performance.
We move in the same direction, towards the same goal, collaborating and cooperating with each other to achieve our corporate goals.
We seek assistance when needed, and offer support when warranted.
We recognize the interdependence of different functions.
We value and harness the strengths of each team member.
We give equal importance to task accomplishment and relationship building.
Effective communication is everybody's responsibility.

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